Tom Marx and Panelists Present "Green Marketing - Make is Your Business" at 2010 BIG R Show

September 21, 2010


CHANTILLY, VIRGINIA – Seminar presentation for remanufacturers and distributors teaches how to use “green” marketing to maximize company profits and corporate goodwill.

Tom Marx, president and CEO of The Marx Group, a full service marketing strategy and communications firm specializing in the automotive aftermarket, announces a unique opportunity to gain insight and tips on how to incorporate a “Green” marketing strategy. This seminar will help diesel engine and small parts remanufacturers understand how to promote their company’s green assets as a way of improving their bottom line.

The panel seminar presentation, moderated by Marx, is scheduled for Sunday, October 31st from 1:00 – 2:00 p.m. at the Las Vegas Hilton. The seminar is in conjunction with the education seminar series offered by APRA’s International BIG R Show. The Marx Group has helped several clients, including AAEQ® Manufacturers & Recyclers with their very successful green marketing campaign that recently garnered AAEQ local and national attention for its green marketing efforts.

Marx says, “Green marketing is not just a PR campaign, it is good for business, as it allows your company to take advantage of indigenous claims of a business focused on environmental sustainability. Remanufacturing provides energy conservation, raw material conservation, landfill space conservation and air pollution reduction. Communicating these messages to the public with creativity and consistency can translate corporate goodwill into new customers.”

Scott Stolberg, president and CEO of AAEQ Manufacturers and Recyclers, and Keith Patridge, president and CEO the McAllen Economic Development Corporation (MEDC) are two panelists slated to participate in the hour-long seminar.

Stolberg will provide perspectives on how AAEQ transformed its business through strategic marketing initiatives. Once known as simply a supplier of engine and transmission cores, Stolberg will explain how AAEQ is now known as a leading green company through its full-service automotive salvage and scrap recycling business.

Patridge and his team has had great success in their agency's "Green Campaign" to promote product remanufacturing and product reuse in the McAllen, Texas-Reynosa, Mexico area with a message of increasing a product’s lifecycle for profit. By consistently promoting the “green” message to corporations they have been able to develop profit margins on the sale of remanufactured goods as high as 40%.

Marx adds, “In this seminar our panel will help remanufacturers learn why green marketing makes good financial sense and practical green marketing methods remanufacturers can implement into their company's overall marketing strategy."

To attend "Green Marketing - Make it Your Business" you must be registered to attend the International BIG R Show. For more information on the Show, phone (703) 968-2772 or visit www.BigRShow.com.

For more information about this seminar, call Tom Marx at (415) 453-0844, ext. 106, or e-mail Marx at tmarx@themarxgrp.com.