Automotive Parts Remanufacturers Association

Automotive Parts Remanufacturers Association
4460 Brookfield Corporate Drive, Suite H, Chantilly VA 20151-1671  Phone:703-968-2772  Fax:703-968-2878

New APRA menus

APRA.org Revised and Relaunched

August 25, 2009


CHANTILLY, VIRGINIA  –  The Automotive Parts Remanufacturer Association’s (APRA) editor, Kirsten Kase, recently announced the “new and improved” APRA website. The new site has been redesigned with a fresh look, improved navigation and has been updated with information about remanufacturing and the latest products and services offered to APRA members. In the past 12 months www.apra.org has received more than 190,000 visits at the rate of over 500 per day. In the past six months there have been 23,853 unique visitors, with 75 percent visiting once and the other 25 percent visited two or more times.

“Only 47 percent of the visitors to www.apra.org are from the USA,” stated Kase, “which indicates that more than half of our visitors are from international markets, where the growth potential for remanufacturing is just now being realized.”

There were 36,745 page hits during this six-month period, which is an average of 2,000 per day. Traffic on Saturday and Sunday is about half what it is during the week with very little difference in viewing Mondays through Fridays. Google was the top referrer with those searching for APRA, totaling 9,141 times.

Readership of APRA’s Global Connection newspaper online is significant outside the USA, indicating that readers can’t wait to receive their copy via “snail mail.”